Law Firm Directory sites are a popular marketing strategy for generating new leads for your law firm.
Especially in competitive practice areas of the law like Personal Injury, Family Law, and Criminal Defense.
Many law firm directory websites have a high domain authority for SEO, and are a legal content authority online. They offer the following advantages:
- A High Domain Authority with search engines like Google, Bing, and DuckDuckGo.
- A High number of indexed keyword rankings.
- A respected source of information for learning about the law as a consumer.
- A great resource for legal Questions and Answers.
- Make it easy to locate local lawyers and law firms to help you (the consumer) file a new case, if you have one.
The most popular legal directory site that most consumers talk about is called AVVO.
I’ve written a complete blog article about AVVO and you can read it here:
In addition to AVVO, I also have a complete list in the last section below which covers all the available legal law directories that I have researched and discovered over the last few years.
As a lawyer, there’s a lot to consider when choosing a legal directory site, and it’s easy to get overwhelmed and feel like you have to sign-up for every single one of them.
The reality is that you don’t, and that’s good news!
While it certainly won’t hurt to make a law firm profile on each one of the numerous legal directory sites that are available, it might be a waste of time for you. (I explain more below.)
It’s true that many of these law firm directory sites have a high Domain Authority and that is good for SEO. But there are two points against this type of thinking.
- The backlink you get from your profile will most likely be a no-follow link which means it will have little to no value as far as juicing your site goes. If you pay for the directory listing, it will increase your chances that the site will make it a do-follow link. But will it be worth the monthly fee? Possibly not.
- The domain authority of a legal directory site is no guarantee that this site will rank well in your local area on Google’s first or second page. In fact, each directory site will typically rank well in a select few cities, but not every single one. Plus, with every Google update, a shuffle always happens which means that a directory site’s rankings will always be changing.
Note: Law Firm Directory Sites are good for building web 2.0 assets and citations to your domain. But, these can be rather weak backlinks because of the previous points we just covered.
So with that said, let’s review a three step process that I’ve developed for getting your law firm registered on the legal directory sites that will help you.
Three Steps To Sign-Up Your Law Firm On a Legal Directory Site
Step 1, Choosing The Legal Directory
While everyone is focused on DA which does not accurately measure engagement, I like to look at reviews. Check your competitors and see if they are spending money or getting lots of reviews on their law practices profile page.
Also, when you search on Google for transactional keywords in your local service area for legal services, which legal directories are ranking on the first page? You can check this by just doing a search for your main keywords on Google.
To sum it up: If you find a legal directory site that has lots of engagement with customer reviews with your competitors and it ranks well in Google for your local city’s search terms, that’s a good indication to pick that legal directory and make a profile on it.
Avoid any legal directory sites that don’t show much engagement regardless of their Domain Authority!
Also, keep this in mind, regardless of what anyone tells you. There is no exact long-term measurement to know how Google rates each site and how it ranks in each local city, with every update, things change.
Step 2, Have Your Information Ready For an Easy Sign-up Process
Once you determine which legal directory sites you want to sign-up for from the previous step, it’s time to gather your information for the sign-up process. It’s a lot of info to gather and the below list will help streamline what is required.
Have the following information ready to be entered
- Law firm name
- Email address
- Description of the law firm (i.e., number of attorneys, year established, etc.)
- Contact information
- The physical location address of your main office.
- List of attorneys
- Practice Areas
- Website URL
- Social medial URLs
- Reviews and client testimonials
- Awards and recognitions
- Photos and logos
- Other information and links to help build your trust and credibility.
Step 3, Keep Your Profile Up To Date and Create Engagement
After you sign-up, occasionally go back to your attorney profile and update the information if anything changes with your law firm.
Also, if the site you signed up for has client reviews, encourage your customers to leave a review. This will help your listing convert better because other leads will see what a great job you are doing for your existing clients.
By keeping your profile’s information up to date and encouraging clients to leave reviews, it will send signals to Google to rank your profile higher in local search.
Consider Paying For a Premium Listing (optional)
If a legal directory website is ranking well in your city and offers a premium listing feature that seems like a good value, go ahead and sign-up for it.
Test it out for a year and see if you get a return on investment from it.
The worst that can happen is that you cancel it after one year and put that money into another area of your marketing budget.
Best Law Firm Directory Sites To Check Out
In my experience, the below shortlist of online legal directories is used by most big and small law firms. Each legal directory listed below is good for all types of law practices, including Personal Injury Lawyers, Criminal Lawyers, Family Law, Estate Planning, and many other practice areas of the law.
Typically, these legal directories will rank pretty high in most big cities too.
If you want to build out web 2.0 assets and citations for your law firm’s website, these below sites are a great place to start. But remember, you may or may not have much domain authority boost from these sites depending on how Google measures the value of each link. Especially, if you get a mix of follow and no-follow links!
Please note: I’ve marked the estimated Domain Authority of each directory site below in parentheses.
My Top Recommendations
- FindLaw® (DA 90)
- Avvo (DA 90)
- Super Lawyers (DA 80)
- Justia (DA 80)
- NOLO (DA 80)
- Martindale® (DA 80)
- Lawyers.com (DA 80)
- HG.org (DA 80)
- Lawyer.com (DA 70)
- Legal Zoom (DA 60)
- LegalMatch (DA 60)
The remaining law firm directory sites are worth checking out if they are ranking well in your local city. They are also good for creating web 2.0 assets and citations.
- U.S. News Lawyer Directory (DA 90)
- Best Lawyers® (DA 80)
- Mediate.com (DA 70)
- Lawinfo (DA 70)
- Jurist (DA 70)
- Just Great Lawyers (DA 60)
- LAWGURU (DA 60)
- Attorney at Law Magazine (DA 70)
- ClassAction.org (DA 70)
- PublicLegal® (DA 60)
- LawTally (DA 60)
- Lawyer Legion (DA 60)
- ListaLegal (DA 50)
- More Law (DA 40)
- Law Link (DA 50)
- Law Fuel (DA 50)
- Legal Services Link® (DA 50)
- Halt.org (DA 50)
- Lawyer Land (DA 50)
- Legal Reach (DA 40)
- Divorce HQ (DA 40)
- MyAttorneyHome (DA 40)
- LawFirmDirectory.org (DA 30)
- Statelawyers.com (DA 30)
Another Option: Google Screened Local Service Ads For Lawyers
Google knows that these local legal directory sites are competition against their PPC Ads business. To compete with them on the law firm lead generation business model, they launched their own service called “Google Screened Ads for Lawyers”.
You can read more about Google Screened Ads in another article I wrote here:
The tried and true method of winning at Local SEO for Lawyers is to get local links, build your blog, and provide value to your clients.
Getting client reviews from legal directory sites is also very beneficial. But just focus on the top directory sites that rank well and are used by customers in your local city. You can see which directory site is popular by viewing how many reviews your competitors are getting and how well it ranks on Google when doing local searches for your legal services keywords.
If you require any help with your law firm’s content marketing campaign, consider commenting below with your questions, or contact me.