The gig economy has changed the way people work, and it has transformed the world of business. Whether you are a full-time participant in the gig economy job market or just an occasional freelancer, you understand the freedom and flexibility this lifestyle can provide.
At the same time, you understand that freelancing and gig work can be uneven, and that the money you earn can be unstable. It’s very common to be on multiple gig economy apps too. Some gig economy app examples are TaskRabbit, Lyft, Uber, and DoorDash.
One month is great, the next is terrible, and it is up to you to even out the bumps and make ends meet!
In the world of gig work and freelancing, a little proactive marketing can go a long way. As your marketing efforts improve, you could see an increase in your earnings, and that could mean fewer sleepless nights for you and your family.
Did you know? The meaning of the Gig economy is just a modern day term for freelancing. The dictionary definition for the Gig Economy is “a labor market characterized by the prevalence of short-term contracts or freelance work as opposed to permanent jobs.” There’s a lot of mixed feelings if the gig economy is even good for most people, check out this article written by Salon.com to see what I mean “Good Riddance Gig Economy.”
Here Are Some Smart Ways To Market Your Freelancing Skills In The Gig Economy
1. Connect on a personal level – Take the time to tell your story to people you meet while at events or other business friendly social gatherings. Talk about what led you to freelancing; talk about the personal and professional goals you are working so hard to achieve.
2. Showcase your expertise with video tutorials – A picture tells a story, so let video tell yours. Whether you produce slick professional videos or just hit record on your smartphone, video can be a powerful ally in the gig economy. It’s easy to get started too, just start a YouTube channel and your off to the races.
3. Build your personal brand – When you work as a freelancer, you are your brand, so focus on building a great one. Your branding efforts can go a long way, and the sooner you get started the more successful you could be. My favorite social media influencer for learning how to build a personal brand is Gary Vee.
4. Take advantage of referrals and word of mouth – Word of mouth advertising is not for sale, yet it is perhaps the most effective form of marketing. Whether you set up a formal referral program or just encourage happy clients to share, this type of marketing could help you grow your business. To learn more about referral marketing, consider joining a BNI group.
5. Create engaging content for your personal website by building a WordPress Blog – Digital media is a powerful tool in the gig economy – a place to engage customers and build a solid reputation. Focus on building the best website you can, then keep it updated with great content and other engaging material. For help on how to do this, I recommend out my guide on A Plan For Quickly Setting Up A New Blog.
6. Use social media to sell yourself and market your services – From your Facebook friends to your Twitter followers, social media can provide quality contacts – and those contacts can lead to new assignments and better gigs (without using an app.) Take the time to build out your social media presence – it could make your freelancing business pop. Don’t forget about Pinterest, Instagram, and YouTube as well.
7. Engage with would-be customers through a variety of digital channels – The digital world is always changing, and it is important to keep up. If your customers are on the latest and greatest social media platform, you should be too. Go where the attention is!
8. Keep learning and growing – The more you know, the easier it will be to land quality gigs and build your personal brand. Take the time to invest in yourself through classes, personal growth and the acquisition of new skills. Udemy and watching YouTube how-to videos are a great way to keep up. You can also invest in books etc.
9. Hand out business cards – Even in the age of the internet, business cards are powerful marketing tools. Keep a stack of these tiny advertising platforms with you and hand them out to everyone you meet. I order my business cards through Vista Print, they’re cheap and I’ve been using them for years.
10. Team up with other experts – Sometimes the big jobs require teamwork, so build a team of like-minded freelancers and gig workers. That way you can tackle those larger tasks as a team – and make more money.
The gig economy is here to stay, and that is good news for those with the talent and dedication to make it work for them. Whether you are an experienced freelancer or a newcomer to the gig economy, the tips listed above can help you get more out of your career lifestyle. Also, you don’t have to use an app that may take a percentage of your earnings. You can find work directly on your own without a middleman by using a platform like Craigslist, where you respond and work directly with the person hiring for the gig.